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Character beyond yields and fields

Reflecting on my on-farm visit with Richard and Judy Gaona, our 2024 High Cotton winner for the Southwest. Sometimes, an award is about more than just yields and fields.

Shelley E. Huguley, Editor

February 16, 2024

3 Min Read
Richard and Judy Gaona
Walk'n in High Cotton: Richard and Judy Gaona, Roby, TexasShelley E. Huguley

It’s High Cotton season and we couldn’t be prouder of the 2024 class. Each year, one producer is nominated and selected from each of the four Cotton Belt regions. The 30th class is as follows: Southeast — Andy Wendland, Autaugaville, Ala.; Midsouth — Edward Greer, Rayville, La.; Southwest — Richard Gaona, Roby, Texas; and West — Jerry Rovey, Buckeye, Ariz.  

The half-to-day-long interview, countless photos and being a part of cotton harvest on the winner’s farm is a highlight for us editors. By the time we complete the interview, we’ve experienced harvest and spent time with the producer’s families and employees.  

I first had the privilege of interviewing Richard and his wife Judy in 2020. When I drove to the Rolling Plains of Roby, Texas, my goal was to get a crop update. It was another tough year, as this region battles frequent droughts, gusting winds and often extreme temperatures. 

As we first visited around their kitchen bar, eating Judy’s delicious roast, I was quickly drawn to Richard’s family farming history. His dad, Jeronimo, came to the U.S. as a 13-year-old migrant worker. Each year, he would begin his season in the Rio Grande Valley and work his way to Washington State. One of his jobs landed him in Roby, where a friendship and an opportunity helped him transition from a temporary laborer to U.S. citizen and Texas landowner.  

Related:Richard Gaona named Southwest High Cotton winner

Jeronimo eventually owned 1,400 acres and became a partner in Terry’s Gin. The American dream. I would have loved to have visited with Jeronimo. I can’t imagine the courage, strength and tenacity of this man.  

As you visit with Richard, you catch a glimpse. You can see it in his eyes and hear it in his voice. It’s not an easy task to farm the dryland fields of the Rolling Plains. And as I returned to the Gaona’s farm last fall, while Richard was proud to be recognized for the award, much like his dad was for his production practices years ago, he was disappointed in the production year… again.  

Extreme weather conditions have wreaked havoc on his cotton fields the last two years. In 2022, he didn’t harvest any cotton. 2023 wasn’t much better. He talked about the optimism that preceded the season that was then silenced by tornadic winds, extreme temperatures and finally an early freeze. Grit, tenacity, character, a hard work ethic. Actually, I believe I’ve gotten a clear glimpse of his dad through him.  

And while Richard expressed his disappointment, he also reassured his enduring love for farming but especially cotton. Maybe success isn’t always measured in yields but the character to preserve, pivot and try again. Maybe that’s why he’s been farming for almost 50 years. He still farms his daddy’s land. I guess you could say the Gaonas have been walking in high cotton for years. Congratulations, Richard and Judy! It’s a privilege to get to recognize your production, character and heritage.  

Related:Richard Gaona: 'skip row guy,' High Cotton honoree

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High Cotton

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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