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Dairy Council Will Back Fuel Up To Play 60 For Five More Years

Dairy Council Will Back Fuel Up To Play 60 For Five More Years
National Dairy Council, federal agencies sign on with nation's largest in-school wellness program for another five years

The National Dairy Council Monday pledged another five years of support for Fuel Up to Play 60 – the nation's largest in-school nutrition and physical activity program.

The announcement was part of a five-year anniversary celebration for the program, which was founded under the leadership of America's dairy farmers.

Joining the National Dairy Council in supporting the program for five more years are: the National Football League, GENYOUth Foundation, U.S. Department of Agriculture, U.S. Department of Health and Human Services and the U.S. Department of Education.

Carolina Panthers tight end Ben Hartsock meets with Fuel Up To Play 60 ambassadors at a summit last summer.

The $250 million public/private partnership is complemented by the support of health professional, education, physical activity, nutrition, government and corporate organizations, the Dairy Council said.

Students in more than 73,000 schools nationwide participate in Fuel Up to Play 60. As a result of the program, last year 14 million students made better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 14 million students are getting more physically active during the school day, according to the Dairy Council.

"America's dairy farmers have always had a long-standing commitment to the health and wellness of America's children," said Jerry Messer, dairy farmer and Chairman of the National Dairy Council. "Students spend 2,000 hours per year in school, and we are proud to help empower them to improve that experience. Fuel Up to Play 60 is a powerful legacy to leave to future generations."

Fuel Up to Play 60 is a for-youth, by-youth program. Kids lead the charge by working with adult Program Advisors to find creative ways to increase access to nutritious foods and physical activity in the school building. Engagement activities can include intramural sports leagues and healthy cooking classes.

"Public/private partnerships like Fuel Up to Play 60 are the blueprint to change the health and well-being of our nation's youth and we invite other health-minded organizations and individuals to join us in our efforts to support healthier, higher achieving students," commented Alexis Glick, CEO of GENYOUth Foundation, an organization that focuses on children's health.

To learn more about the program, visit

Source: National Dairy Council

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