The farm equipment industry is as dynamic as ever. The advancement of technology is just one facet of a business whose main purpose is to power American agriculture through every season. Connecting with leaders in the industry can help provide insight into those advancements and what they may mean for your farm.

Kurt Coffey is the head of Case IH North America and has global experience in the farm equipment business since he joined the company in 2007. He took on his new leadership role in 2021 at a time when the supply crunch and the pandemic started taking its toll on the business.

And while he discusses that aspect of the industry, the conversation goes beyond that to discuss the company's relationship with dealers, the rise of automation and autonomy (they're different), and other factors impacting the industry.

The concise conversation is information packed, as Coffey offers his insights on what's ahead.

Give it a listen.

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