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Case IH leader offers industry insights

This episode of Around Farm Progress connects with Kurt Coffey, head of Case IH North America and he discusses a wide range of issues

Willie Vogt

March 4, 2022

The farm equipment industry is as dynamic as ever. The advancement of technology is just one facet of a business whose main purpose is to power American agriculture through every season. Connecting with leaders in the industry can help provide insight into those advancements and what they may mean for your farm.

Kurt Coffey is the head of Case IH North America and has global experience in the farm equipment business since he joined the company in 2007. He took on his new leadership role in 2021 at a time when the supply crunch and the pandemic started taking its toll on the business.

And while he discusses that aspect of the industry, the conversation goes beyond that to discuss the company's relationship with dealers, the rise of automation and autonomy (they're different), and other factors impacting the industry.

The concise conversation is information packed, as Coffey offers his insights on what's ahead.

Give it a listen.

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About the Author

Willie Vogt

Willie Vogt has been covering agricultural technology for more than 40 years, with most of that time as editorial director for Farm Progress. He is passionate about helping farmers better understand how technology can help them succeed, when appropriately applied.

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