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Max Armstrong shares insight on the demands of a new consumer group - Generation Z.

May 23, 2017

Max Armstrong looks at the National Restaurant Show and their forward-looking view of the next-generation consumer. This new generation - called Generation Z - is information-linked and they're looking for a range of features that the restaurant industry must meet. Max offers some insight into what this new generation will mean for dining out in the future.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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