Max Armstrong offers some perspective on a promotion of avocados and the Super Bowl. The idea started in the late 1990s with the “guacamole bowl” which has grown to be a tradition for many. Max shares some history on this popular produce, which at one time was known as the alligator pear.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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