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Farm Progress America, Aug. 2, 2017

Max Armstrong looks at changing milk consumption habits, as plant-based 'milk' sales rise.

Max Armstrong shares insight from a new North Carolina State University consumer study that looks at what shoppers want from milk and other beverages. The survey showed that fat was an issue for dairy milk; sugar for non-dairy products. He digs into the survey for more information.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Justin Sullivan/Getty Images

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