For Jason Orr, adopting new technology on farm is about efficiency, proficiency and accountability.
“In today’s fast-paced ag world, ag tech makes us as efficient as possible,” Orr said. “And it allows us to track everything we do. In today’s approach to a sustainable world, that tracking is growing ever more important.”
Orr is one of the speakers on The Future of Ag Technology panel at the Farm Futures Business Summit. Mike Pearson, host of This Week in Agribusiness on RFD-TV and the Farm Progress America radio show, will moderate a panel at 1 p.m., Jan. 10, featuring these ag tech leaders:
Kurt Maertens, technical service representative, BASF
Working in the crop protection industry for 25 years, Kurt has spent the last 13 working for BASF, utilizing experience in agronomy, application, and crop protection to support retailers and growers with training and recommendations, while also conducting product research and launching new innovations.
Jason Orr, owner-operator of Orr Farms in Rowley, Iowa
Orr, who farms with his wife, their son, and his parents, started using yield maps in 1998. They later adopted variable rate technology, starting with fertilizer, then planting, nitrogen applications, and more recently variable rate rootworm control. The Orrs also DNA test soil for rootworm pressures.
Scott Shearer, ag engineer and professor, The Ohio State University
Since joining The Ohio State University in 2011, Shearer’s research has included development of methodologies and controls for metering and spatial application of crop production inputs; modeling agricultural field machinery systems; autonomous multi-vehicle field production systems; and strategies for deploying unmanned aerial vehicles (UAVs) in agriculture.
Ben Sheldon, sales manager, Raven
Sheldon’s career Ben’s career includes a variety of roles within the CNH Industrial family of brands, including business analyst, technology project manager for Africa, the Middle East, and Asia, and technology marketing manager for the New Holland brand in North America. Ben recently joined Raven North America to lead their independent dealer network as sales manager for the United States and Canada.
The Farm Futures Business Summit not only focuses on ag technology, but also farm transition planning, finances, labor, and other strategic aspects of ag business. To register, visit register.farmfuturessummit.com.
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