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Plains Cotton Growers invites cotton producers and industry professionals to attend their annual meeting as they focus on building and planning for cotton's future.

Shelley E. Huguley, Editor

March 21, 2024

4 Min Read
women in cotton
Women in cotton gather at the 2023 Plains Cotton Growers Inc annual meeting: from left, Shelley Heinrich, Christi Short and Emily Wyonzek, all with The Cotton Board. The 2024 meeting is set for April 2, Lubbock, Texas. Shelley E. Huguley

Coming off two difficult cotton seasons industry-wide, Plains Cotton Growers Inc. is gearing its 67th annual meeting, April 2, 2024, in Lubbock, Texas, towards helping growers and the industry strategize for the days ahead.

“Building and planning toward the future and future generations is a hallmark theme for this year’s annual meeting,” said PCG CEO Kody Bessent.

“While the last two crop years undoubtedly taxed the cotton industry, PCG’s 67th annual meeting will focus on how we forge ahead together. We’ll discuss how to do our part through advocacy, customer service, financing, marketing, and research and development for the preservation of our industry for years to come.”


In 2023, Texas cotton producers grew about 2.8 million bales of upland cotton, which is down 450,000 bales from 2022, according to PCG.

The cotton industry needs a strong 2024 cropping season, Bessent said. “Our annual meeting is designed to prepare the Texas High Plains cotton industry for the upcoming crop year. Each session will focus on bettering the industry for the future whether you’re a producer, ginner, or industry professional.”

Attendees will have a variety of sessions from which to choose. “Whether it’s retirement and succession planning, marketing and finances, or seed and chemistry technology, we’ll have sessions tailor-made for those who plan to attend,” Bessent said.

Keynote speaker David Avrin, who specializes in customer experience and marketing, will share insight on future-proofing business and how new-generation consumer behaviors and purchasing decisions affect business today and beyond.

Cotton economics and markets will be covered during The U.S. Farm Report session with host Tyne Morgan. Three economists will participate: Jody Campiche, National Cotton Council vice president of economics and policy analysis; Bart Fischer, Texas A&M University Agricultural Food and Policy Center co-director; and Brad Weddelman, Combest, Sell & Associates chief economist.

A Cotton Segment Panel will feature individuals from the field to the gins, warehouses, merchants/shippers, and oil mills. The panel discussion will focus on the industry's current state and future. Click here to learn more about each panel participant.


Following lunch, two breakout sessions will be available. In the first session, Bessent will moderate a panel discussion with Sen. Charles Perry (District 28) and Rep. Carl Tepper (District 84), where the importance of advocacy and the state legislature’s role will be addressed.

The first session will also include a panel conversation on the financial future of agriculture. Guests include AgTexas CEO Kayla Robinson, CoBank Regional Relationship Manager Mike Cowley, and a representative from Capital Farm Credit.

The second breakout session will also include two options. Amber Miller, partner with Crenshaw, Dupree & Milam LLC, will highlight retirement considerations for producers as they transition off the farm. The second option is a panel on the future of seed/chemistry development and regulation moderated by Ken Legé, Texas A&M AgriLife Extension cotton specialist, Lubbock. Guests include representatives from Americot, BASF, Bayer, Corteva and Syngenta.

StoneX Group’s Cotton Marketing and Hedging workshop will also take place from 12:30 p.m. to 5:30 p.m., featuring market outlooks, and informational sessions on interest rate hedging and cotton hedging with futures and over-the-counter products.


In 2024, Texas is pegged to plant 5.26 million acres of upland cotton, according to the National Cotton Council’s recent planting intentions survey. Historically, the PCG region has planted, on average, 30% to 35% of all U.S. acres and 55% to 65% of all Texas cotton acres, Bessent said.


“This state planting estimate would place the PCG region’s planting intentions at or around 3.15 million acres of upland cotton, based on the historical average considered by the NCC survey. However, additional factors make it more likely that the planted acres will be closer to the 3.5 to 3.7 million range. When you consider tightening cotton/corn and cotton/soybeans pre-planting market signals as well as an $0.83 lint insurance discovery price — coupled with a seed endorsement of $0.17 — planting cotton may be a more attractive option.”


For more information or to register for PCG’s annual meeting, follow this link The meeting will be held at the Overton Hotel and Conference Center, 2322 Mac Davis Lane. Registration is free but online registration is encouraged to better accommodate attendees.

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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