The 2021 virtual Driftless Region Beef Conference on Jan. 26-28 will feature discussions on “What consumers say they need and want” beginning with a presentation from speaker Shawn Darcy, director of market research for the National Cattlemen's Beef Association.

Darcy will talk about consumer trends, marketing efforts to reach consumers and the changing dynamics of what consumers prefer. His presentation will offer insight into consumer buying trends and campaigns that focus on keeping beef on the plate.

Iowa State University Extension beef specialist Denise Schwab says understanding what goes into consumer trends and consumer attitudes toward beef is an important part of being able to market your product locally or to any potential client.

“Attending this presentation via webinar format will shine light on consumer perceptions and programs that are helping create and sustain demand for beef,” she says.

The conference will have two presenters each evening. All three sessions will run from 7 to 8:30 p.m.  Other speakers are:

Registration and more information on topics and speakers will be available soon at ISU Extension. Preregistration is required. Don't miss this opportunity to register to hear these speakers at the reduced registration fee of $15.

Driftless Region Beef Conference sponsors are Iowa State University Extension and Outreach, University of Illinois Extension, and University of Wisconsin-Madison Division of Extension. For more information or to receive a brochure, contact Denise Schwab at 319-472-4739.

Source: Iowa Beef Center, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.