Lt. Gov. Sue Ellspermann, the Indiana State Department of Agriculture staff, and a group of Indiana agriculture leaders have formed a task force to determine how to promote the "good works" of Indiana agriculture.
The group, named "Lt. Governor's Task Force to Promote the Good Work of Indiana Agriculture" has met many times and has focused on the following challenges:
-Developing a proactive message
-Reaching the general public
-Communicating to the target audiences of 18-35 year olds
-Keeping the message fun and easy to communicate
The group believes that by promoting the good works of Indiana farmers, they will help Hoosiers learn about the importance of agriculture, farming and agriculture-related businesses to the economy and to the overall health and well-being of Hoosiers.
In addition, the group believes that the promotion will bring favorable exposure to the many agriculture-related career opportunities.
This task force has sent out a Request for Proposals to colleges and universities in Indiana. The purpose of the RFP is to engage college and university students and faculty members in developing a marketing and communications plan that can be implemented by the Indiana State Department of Agriculture in 2014.
The RFP says the message must
• be positive, innovative, and exceptionally easy to communicate
• focus on the "green/sustainability" best practices of agriculture
• include the value that technology has in safely and affordably feeding Hoosier families and the world
Currently, there are 37 registered teams from 18 different Indiana campuses. Their target audience is 18-35 year olds, although the messaging should be universally understood.
Working together the Lt. Governor and the Indiana State Department of Agriculture, along with full support of ag industry groups are working towards a goal of bringing more ag education to the classroom and the general public in the coming years.
For more information on this project, click here.