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Companies and agencies taking farmer data privacy issue seriously

Two examples show how privacy matters concerning farmer data are being handled.

Tom Bechman 1, Editor, Indiana Prairie Farm

April 6, 2016

3 Min Read

The debate over who owns data generated on the farm is heating up. Companies and agencies dealing with farmers and collecting data are putting policies and procedures in place so that they can protect farmers. Most importantly, they are being transparent about what they’re doing, and making it obvious to farmers upfront.

Here are two examples that illustrate some of the things being done.

1. INfield Advantage program outlines 6 principles farmers must agree to be in the program

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Meg Leader of the Indiana State Department of Agriculture is director of INfield Advantage, a program heavily supported by other groups and agencies, including soil and water conservation districts, the entire soil conservation partnership in Indiana, the Indiana Soybean Alliance and the Indiana Corn Marketing Council.

We asked Leader if a farmer has to agree to share data to be in the program. There are two levels to the program- one involves only data collection, while the other involves yield trials. Privacy is a hallmark of the program, Leader says. They are very protective of farmers’ rights, especially as to who sees data and how it is used.

Here are the 5 principles farmers must agree to if they want to participate.

• Who can access their fields during the season?

Farmers must allow service providers access to fields in the program for nitrate stalk sampling in later summer.

• What remains anonymous?

Field information and results remain anonymous, Leader promises

• Are names and field locations shared?

Grower names and field locations do not appear on field reports or with aggregated data for aggregated results, Leader says.

• Does data go to research studies?

Farmers agree to allow field information to be utilized for research studies to improve the efficiency of nutrient management, which is the primary goal of the program. However, principles 1-3 still apply.

• Director reserves right to approve fields for the program.

Fields offered by entry by farmers are subject to approval for participation in the program.

2. Industry example shows how companies working with farmer data approach privacy issue

Ag Connections is a wholly owned subsidiary of Syngenta. Rick Murdock and Pete Clark started the company 18 years ago to fill a gap between farm managers or actual farm operators and those who end up doing the farm accounting bookwork. Their program is part of Agri Edge, a multi-faceted program offered to farms by Syngenta. All kinds of data collection are at the heart of what they do.

“Data privacy is an extremely important issue to us,” Murdock says. “We don’t analyze and aggregate data unless a client wants us to do so.

“And we don’t sell data,” he insists.

The data collected and stored in the cloud is available to the farmer who has signed up in Syngenta’s Agri Edge program, Murdock says. It may be yield data, fertilizer application information, cost information or anything related to crop production in the field. Whatever  information that is collected belongs to the farmer, Murdock insists. If the farmer is part of a group growing a certain kind of crop for a large company, and the company requests aggregated information, it’s possible to do that, he notes. But everything would be clear up fornt, and the farmer would know what was happening before it happened.

About the Author(s)

Tom Bechman 1

Editor, Indiana Prairie Farm

Tom Bechman is an important cog in the Farm Progress machinery. In addition to serving as editor of Indiana Prairie Farmer, Tom is nationally known for his coverage of Midwest agronomy, conservation, no-till farming, farm management, farm safety, high-tech farming and personal property tax relief. His byline appears monthly in many of the 18 state and regional farm magazines published by Farm Progress.

"I consider it my responsibility and opportunity as a farm magazine editor to supply useful information that will help today's farm families survive and thrive," the veteran editor says.

Tom graduated from Whiteland (Ind.) High School, earned his B.S. in animal science and agricultural education from Purdue University in 1975 and an M.S. in dairy nutrition two years later. He first joined the magazine as a field editor in 1981 after four years as a vocational agriculture teacher.

Tom enjoys interacting with farm families, university specialists and industry leaders, gathering and sifting through loads of information available in agriculture today. "Whenever I find a new idea or a new thought that could either improve someone's life or their income, I consider it a personal challenge to discover how to present it in the most useful form, " he says.

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