The Market Development Division of the Mississippi Department of Agriculture and Commerce (MDAC) recently launched a new marketing video and branding campaign to promote, and raise awareness of the wide range of products grown, raised, crafted, or made in the Magnolia State.
Created by Jackson, Miss.-based Maris, West & Baker advertising agency, the video highlights manufacturers whose products are 51 percent, or more, manufactured in Mississippi.
Short Line Manufacturing, located in Choctaw, Miss., was chosen by MDAC to be highlighted for the “made category” in the video. “We were contacted by an MDAC representative after they saw an article (https://bit.ly/2LElmzK) on us in the Delta Farm Press,” says Dan Short, who works alongside this father, Dennis, who started out as a farmer, but established his tool and equipment manufacturing business in 1987. “MDAC told us after seeing that article, they decided we were the kind of business and people they wanted to promote.”
The video also showcases a new logo designed specifically for the campaign featuring the words Genuine MS, with the western border of the state superimposed over the right downward slant of the capitalized M.
Other Mississippi businesses featured in the video include Yazoo City’s Simmons Catfish, Sumner’s Two Brooks Farm, and Petal’s Flathau’s Fine Foods.
“Agriculture, Mississippi’s number one industry, brings $7.4 billion to the state and employs, either directly or indirectly, almost 30 percent of our state’s workforce,” says Andy Gipson, commissioner of MDAC. “We feel this campaign will be an important economic development tool to help connect consumers in our state and across the globe to our locally grown, raised, crafted, and made products from Mississippi.”
Genuine MS member companies have authorization to use the logo as a stamp of authenticity on their products, packaging, and promotion materials. Members can maintain a profile on the Genuine MS website where stories, images, links, and contact information about their business and products may be housed. Associate memberships are also offered to restaurants, retailers, agritourism businesses, and organizations that support Mississippi agriculture.
The Genuine MS branding campaign replaces the “Make Mine Mississippi” campaign which launched in April 1999. For more information, visit www.genuinems.com.