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Which type of marketer are you?

Meet the celebrity marketers and find out how they approach marketing.

Ed Usset

January 2, 2024

8 Slides

Check out this slideshow to find my eight “celebrity producers” I’ve written about over the last two years for Farm Futures. Who do you most resemble? And should you possibly pick up some tips from the others?

Reviewing the celebrities’ strategies and comparing their performance over the past 35 years might help when considering preharvest pricing opportunities for the 2024 crop. Check out their strategies in Pencil out profit with a preharvest marketing strategy.


Learn more about navigating volatile markets from Ed Usset at the Farm Futures Business Summit in Coralville, IA, Jan. 9-11, 2024.

About the Author(s)

Ed Usset

Marketing specialist, University of Minnesota Center for Farm Financial Management

Ed Usset is a marketing specialist at the University of Minnesota Center for Farm Financial Management. he authored "Grain Marketing is Simple (It's Just Not Easy)"; helped develop "Winning the Game" grain marketing workshops; and leads Commodity Challenge, an online trading game. He also blogs about grain marketing at Ed's World

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