World Ag Expo is searching for the newest and most innovative products for World Ag Expo 2012. For the seventh year, a panel of World Ag Expo Top-10 judges will select 10 new products to highlight at the Expo, scheduled for Feb. 14-16, 2012.

Each entry is evaluated by a panel of production agriculturalists (working farmers and ranchers), agricultural professionals and university representatives. The Top-10 are selected and announced at World Ag Expo, and the winning entries are showcased at the New Products Center.

Announced at World Ag Expo's media day, prior to the official opening of the Expo, the Top-10 products are a favorite expo feature for attendees. The exposure gained from the competition has, for some companies, been the springboard needed to successfully launch their product success into the next year.

In 2012, Top-10 winners will again have the chance to win the Attendees' Choice Award. This award honors the Top-10 recipient whose product was viewed as the best product among the Top-10 new products by World Ag Expo attendees and online voters. In 2011, the Attendees' Choice went to Ag Flag.

The expo's strong international focus brings many prospective buyers from around the world to view the Top-10 new products. In addition, large numbers of online visitors view the new products daily at worldagexpo.com.

Companies interested in the competition can download a Top-10 contest application at worldagexpo.com. The deadline for Top-10 applications is Aug. 19, 2011. All entries must come from exhibiting companies who are in good standing.