Have a genuine good time at the Opening Night Reception, featuring country and western "Southern Beat" band. Never heard of them? They opened for Tracy Byrd!

Receive real answers to real issues. Learn how food safety is changing the way we do business!

Take advantage of the best networking opportunity in Texas produce industry!

Find solutions with the latest technology from the trade show!

Cash in at casino night, a convention tradition with big prizes and the RETURN OF ELVIS!

Get one up on your competitors by learning about new opportunities to market your produce!

Replenish the industry PAC fund and sleep better knowing you are helping protect our future!

Gain important insights into what to expect from the next president of the United States.

Enjoy brand new, convenient, first class facilities of McAllen Convention Center--less than 10 minutes from the airport-served by Continental and American airlines!

The last reason is all up to you.