DuPont business Pioneer Hi-Bred and MapShots have announced Pioneer will acquire controlling ownership of MapShots Inc., a privately owned agricultural data management company that develops and sells proprietary crop management software.

“MapShots enhances the services available from Pioneer that help customers get the right product on the right acre and maximize their profitability,” said Sue Hoover, marketing director, Pioneer North America.

Pioneer has had a long-standing business relationship with MapShots. The new relationship will allow Pioneer to extend its FIT mapping service and information available through GrowingPoint Web site record-keeping service. FIT mapping is part of a suite of services to help growers achieve the most effective hybrid/variety placements for growing conditions unique to their farms.

“MapShots will continue to sell, support and enhance our EASi Suite desktop software for growers and professional service providers,” said Ted Macy, MapShots owner and founder. “MapShots will also continue to license core precision ag components to other companies for inclusion in their products and services.

“Together with Pioneer, MapShots will continue its commitment to open data standards that allow data sharing and compatibility across different brands of field equipment and software,” added Macy.