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Consumers spending more eating away from home

Dairy Outlook: High grocery prices have Americans flocking to fast food restaurants.

Fran O'Leary

September 19, 2022

3 Min Read
Dairy cows in field
HIGHER CLASS III: AgResource Co. President Dan Basse believes Class III milk prices will rise to between $22 and $23 per cwt during the first quarter of 2023. stefbennett/Getty Images

According to Dan Basse, president of AgResource Co., Americans are now spending more of their food dollars eating away from home than at home. Basse spoke during a recent Professional Dairy Producers Dairy Signal webinar.

“After the pandemic, consumers rushed to restaurants and are now spending more of their food dollars at restaurants than at grocery stores,” Basse said. “Most of the food that is being eaten is from fast food restaurants like McDonald’s and Burger King. Fast food restaurants are seeing record-large demand because consumers are seeing record-high prices at grocery stores. They are finding value in eating lower-end fast food.”

$18 to $19 Class III milk

Basse predicted that Class III milk prices through the end of the year will stay between $18 and $19 per cwt. U.S. milk supplies have risen 0.8% since June due to higher milk production per cow.

“The butter market has pushed up to $3 per pound,” he said. “We think butter will hit $3.20 per pound by the end of the year. This gives bullishness to the butter market through the end of the year due primarily to a decline in butter imports.”

Meanwhile, Basse said cheddar cheese prices are beginning to rise. He believes by the first of the year, cheddar prices will be between $2.30 and $2.40 per pound.

 “Class III milk prices may rise to $22 to $23 per cwt during the first quarter of 2023,” he said.

Global milk production declining

Basse said milk production may be rising in the U.S., but worldwide milk production is declining. The European Union has suffered the worst drought in 500 years, which has caused a loss of cows and will likely continue to restrain milk production into 2023.

“Supply issues globally offer support to U.S. milk,” he noted.

The main concern for U.S. milk is a sliding U.S. and world economy, according to Basse.

“The U.S. dollar will continue to rally along with dairy production costs,” he explained. “U.S. consumers will likely trade down in calories, eating more starches and less protein. It’s ‘the economy, stupid’ — that is our worry into the year end as the Fed raises interest rates to 4% or 5% to control inflation. My biggest concern is the U.S. dollar will continue to rally because we are the cleanest dirty shirt in the closet.”

Basse is hopeful, he said, that inflation will decline from 8.6% now to between 7.5% and 8% by the end of the year.

“It is still going to stay very elevated, which is only going to encourage the Central Bank to raise interest rates even higher. The U.S. Central Bank needs the inflation rate to drop to 2%, so it has a lot of interest rate raising to do.”

Basse said what the global economy really needs right now is more of everything.

“We need more milk, more energy and more grain,” he explained. “This would be the real salvo to solving the problem of inflation.”

Basse said three wars are producing a lot of volatility in agriculture right now.

  1. The Russian war against Ukraine shows no end in sight.

  2. The World Bank is at war with inflation.

  3. A war of Mother Nature against world crop production will keep feed prices elevated.

“The mix of variables will produce extreme volatility into 2023,” he said.

About the Author(s)

Fran O'Leary

Wisconsin Agriculturist Editor

Even though Fran was born and raised on a farm in Illinois, she has spent most of her life in Wisconsin. She moved to the state when she was 18 years old and later graduated from the University of Wisconsin-Whitewater with a bachelor's degree in journalism.

Fran has 25 years of experience writing, editing and taking pictures. Before becoming editor of the Wisconsin Agriculturist in 2003, she worked at Johnson Hill Press in Fort Atkinson as a writer and editor of farm business publications and at the Janesville Gazette in Janesville as farm editor and feature writer. Later, she signed on as a public relations associate at Bader Rutter in Brookfield, and served as managing editor and farm editor at The Reporter, a daily newspaper in Fond du Lac.

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