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Calif. cattle leaders launch Resilience 2020 campaign

Effort to reassure consumers that ranchers are well-positioned to continue supplying safe, sustainable beef.

May 4, 2020

1 Min Read
Cattle on a ranch
Cattle roam on a ranch in Siskiyou County, Calif., in 2018.Tim Hearden

The California Cattle Council, in conjunction with the California Cattlemen’s Association, is launching a project called Resilience 2020.

The combined effort seeks to reassure consumers that California ranchers, in this time of adversity, are well-positioned to produce an ample supply of the safest, most sustainable beef anywhere in the world.

Moreover, as this pandemic passes, California’s cattle leaders want every community to know that their shared resilience as Californians will ensure we emerge stronger than ever.

“Just as cattle ranchers have emerged from disasters like drought, flood, wildfire and recession stronger than before, history will reflect that our shared resilience as Californians unites and defines who we are as a community,” Mark Lacey, California Cattlemen’s Association President and rancher said.

Dave Daley, Chair of the California Cattle Council and rancher, put the message of the campaign succinctly by saying, “California’s cattle community has seen it all and resilience ensures our survival. As the uncertainty of COVID-19 grips every community, there’s comfort knowing that we’re in this together. I have no doubt that California’s resilience will see us through this crisis stronger than ever.” 

To learn more about California’s beef supply and cattle ranching families, as well as how industry leaders are working to keep ranchers updated on the significant and fast-moving responses to the current crisis, click here.

Related:Virus-related food shortages will be temporary in U.S., experts say

Source: California Cattlemen's Association, California Cattle Council, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.​​

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