What happens when cannabis, drones and farmland come together? You get a mammoth art project, the first-ever crop artwork commissioned by Charlotte’s Web.
Hemp-based CBD pioneer and market leader Charlotte’s Web has introduced the next installment of their Trust The Earth campaign with a giant farm art display located in McPherson, Kan. The art is so enormous, spanning 76 acres of farmland, that it may just be the largest land art created to date.
This message, designed to urge Americans to protect their health, was officially unveiled Tuesday. Originally, the artwork was created by artist Shepard Fairey’s Studio Number One for the first installment of the Trust The Earth campaign that launched in 2019. It was the first time an image this compelling had appeared on behalf of the CBD movement. Now the artwork is being exhibited from the ground up, literally, as field art
The artwork features a super-sized rendering of a hand holding a cannabis stalk with the message, ‘Trust The Earth and Hemp for Natural Health.” Images were shot by a plane photographer and drone from above to be able to capture the true magnitude.
The unveiling of this art is more than just an artistic display of brand messaging — it’s a call to action. A call for people everywhere to stand up and take charge of their health. While hemp was legalized nationally in the 2018 Farm Bill, each state has the ability to regulate (or ban) CBD and any other substances at a state level.
This farm art was designed to raise awareness of the need for improved and equal access to hemp-derived CBD products for everyone in every U.S. state.
Visit more photos of the art piece, as well as videos highlighting the piece.Source: Charlotte’s Web, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.