It’s back!!!!!!! Farm Press and Penton Media are bringing back the Mid-South Farm and Gin Show Mobile App that proved so popular for Gin Show attendees in 2011.

More than 3,400 visitors downloaded the 2011 Gin Show app, which was provided for the first time by Farm Press Publications and Penton Media, Inc. The app allows you to use your smart phone to receive up-to-the-minute news alerts and breaking information from the Mid-South Farm and Gin Show.

This year’s version of the Mid-South Farm and Gin Show Mobile App is being brought to you by DuPont/Pioneer.

The new Mid-South Farm and Gin Show Mobile App can save you a lot of steps by allowing you to use your iPhone, iPod Touch, iPad, Blackberry, Android or other web-enabled phone to receive up-to-the-minute news alerts and breaking information from the Gin Show.

The App for Mid-South Farm and Gin Show, March 2-3 at the Memphis Cook Convention Center, will also help you:

1. Navigate the Gin Show using an interactive show floor plan.

2. Download exhibitor information.

3. Organize your schedule.

4. Stay in the know with show alerts and event schedules.

5. Read the latest information from the many MSFGS educational seminars.

6. Follow and join in on the Gin Show twitter feed at #msfgs2012.

“The new MSF&G Mobile App was developed by Penton Custom Media and has been used at some of the largest trade shows in the nation,” said Greg Frey, vice president at Penton Media and publisher of Farm Press. “We believe this new technology will greatly enhance participants’ experience at this year’s Farm and Gin Show.”

Farm Press, a member of the Agricultural Group at Penton Media, publishes Delta Farm Press, Southeast Farm Press, Southwest Farm Press and Western Farm Press. Delta Farm Press is a cosponsor of the Mid-South Farm and Gin Show and publishes the Farm Show Magazine.

“Tablet and mobile devices, as well as smartphones are commonplace and are driving development of applications for those devices,” says Tim Price, manager of 60th annual show that is sponsored by the Southern Cotton Ginners Association.

“Ours is quickly becoming an application-driven world. Programmers are rushing to develop applications to make our business and personal lives flow more smoothly. You can find an application for almost anything, from Facebook and Twitter to yoga poses and an app to track your receipts and expenditures.

“The Gin Show Mobile App is a way for exhibitors and attendees to get the most out of the Mid-South Farm and Gin Show. All of the information about the South’s premier indoor farm show venue will be in the hands of many of the most respected and progressive growers in the Mid-South. The Gin Show Mobile App will provide multiple link opportunities for visitors to connect with a company before, during and after the show.”

The mobile application will include daily alerts and breaking news, interactive floor maps, mapping to booths, activities scheduled, download capability (brochures, catalogs, etc), and social media interaction. The application will be available on all mobile platforms.

“We are keenly aware that farmers’ use of mobile technology is increasing and becoming an important part of how they do business,” Price says. “We are pleased to be able to give farmers and others attending the show a tool to enhance their experience at the show and better connect with vendors who provide the products and services they need.”

To download the MSF&G Show Mobile App:

• For iPhone, iPod Touch and iPad Users: From your mobile device, visit the app store and search for Mid-South Farm & Gin Show, or MSFGS 2012 and click on the “free” button to take you to the install screen.

• For all other phone types, including Blackberry, Google Android and all other web-enabled phones: Point your mobile device's browser to http://m.core-apps.com/msfg2012/. From there you will be directed to the proper app download for your specific device.