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The great food divideThe great food divide

Science be damned: How to communicate effectively with the folks driving the future of food.

Mike Wilson

October 31, 2017

8 Slides

When people think about how to tackle major food challenges, whether it’s feeding a growing population or sustainability, the average person thinks differently from those who work in agriculture. 

Jayson Lusk, Purdue ag economist and winner of the recent Borlaug CAST Communication award, has done extensive research on better ways to talk with consumers about food. He lays out a tricky road, but it’s one worth learning and adopting for anyone involved in agriculture. All tables, charts and graphs courtesy Jayson Lusk, Purdue University

About the Author(s)

Mike Wilson

Executive Editor, Farm Futures, Farm Progress

Mike Wilson is executive editor and content manager at FarmFutures.com. He grew up on a grain and livestock farm in Ogle County, Ill., and earned a bachelor's degree in agricultural journalism from the University of Illinois. He was twice named Writer of the Year by the American Agricultural Editors’ Association and is a past president of the organization. He is also past president of the International Federation of Agricultural Journalists, a global association of communicators specializing in agriculture. He has covered agriculture in 35 countries.

“At FarmFutures.com our goal is to get readers the facts and help them analyze complicated issues that impact their day-to-day decision-making,” he says.

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