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Max on Orion: Champion for the American farmer

Check out this tribute from Max Armstrong, thanks to our friends at “This Week in AgriBusiness.”

Holly Spangler, Prairie Farmer Senior Editor

December 10, 2020

1 Min Read
Orion Samuelson and Max Armstrong talking at the Farm Progress Show
TALKING AG: Orion Samuelson and Max Armstrong have spent the past 43 years bantering back and forth about agriculture, and sharing news and information across radio and television. Holly Spangler

How to sum up a 43-year partnership? Max Armstrong took to the airwaves this fall to toast his friend and partner, Orion Samuelson. Orion will retire from 60 years at WGN Radio at the end of this month, marking 68 years as a farm broadcaster.

It all started in the autumn of 1960, on the same day as the presidential debate between Richard Nixon and John Kennedy. His first remote was from the M&W Power Show in central Illinois, “the first of many remote broadcasts in the sterling career of Orion Samuelson,” Armstrong describes.

Samuelson reached across the country from WGN Radio and later TV, on a station that was one of the most listened-to radio stations in the entire country.

“It provided a superb place for Orion to talk about agriculture,” Armstrong reflects.

“All along the way, he has been a champion for the American farmer,” he says, adding of Orion’s 50,000-watt broadcasts to the Chicago area and beyond: “He was an agvocate before it became fashionable.”

 

Read more:
‘The Voice of Agriculture’ retires
How Orion became beloved in agriculture
What Orion means on the farm
Orion Samuelson: Explaining agriculture to Chicago

 

About the Author

Holly Spangler

Prairie Farmer Senior Editor, Farm Progress

Holly Spangler has covered Illinois agriculture for more than two decades, bringing meaningful production agriculture experience to the magazine’s coverage. She currently serves as editor of Prairie Farmer magazine and Executive Editor for Farm Progress, managing editorial staff at six magazines throughout the eastern Corn Belt. She began her career with Prairie Farmer just before graduating from the University of Illinois in agricultural communications.

An award-winning writer and photographer, Holly is past president of the American Agricultural Editors Association. In 2015, she became only the 10th U.S. agricultural journalist to earn the Writer of Merit designation and is a five-time winner of the top writing award for editorial opinion in U.S. agriculture. She was named an AAEA Master Writer in 2005. In 2011, Holly was one of 10 recipients worldwide to receive the IFAJ-Alltech Young Leaders in Ag Journalism award. She currently serves on the Illinois Fairgrounds Foundation, the U of I Agricultural Communications Advisory committee, and is an advisory board member for the U of I College of ACES Research Station at Monmouth. Her work in agricultural media has been recognized by the Illinois Soybean Association, Illinois Corn, Illinois Council on Agricultural Education and MidAmerica Croplife Association.

Holly and her husband, John, farm in western Illinois where they raise corn, soybeans and beef cattle on 2,500 acres. Their operation includes 125 head of commercial cows in a cow/calf operation. The family farm includes John’s parents and their three children.

Holly frequently speaks to a variety of groups and organizations, sharing the heart, soul and science of agriculture. She and her husband are active in state and local farm organizations. They serve with their local 4-H and FFA programs, their school district, and are active in their church's youth and music ministries.

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