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Helping farmers find way to new profits

Trace Genomics is working to gain a better understanding of the interaction between soil and plants

Most growers would say farming is already complicated enough with the advancements in precision agriculture and new planting and harvesting equipment of recent years. But it turns out there is another world out there that offers producers more potential for improving their yields and profits.

Brett Norman, business development director for Burlingame, Calif.-based, Trace Genomics, talked about the vast complex of organisms that live in the soil and how Trace is working to help gain a better understanding of the impact of interactions between plants and soil at a Farm Innovation Field Day at the Memphis, Tenn., Agricenter.

Norman, a Memphis native, is based in Tennessee because “that’s where the customers are,” he told an audience of about 60 who attended the field day. The event was sponsored by the AgLaunch Initiative, an organization that works with ag startups in the Mid-South region. For more on Trace, visit

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