Max Armstrong shares insight into the Power of Produce Report, a consumer survey from the Food Marketing Institute. Max shares that price is still No. 1 for buyers. But this is a change from previous surveys in the past appearance and quality was No. 1, but this year's survey pushed price to the top spot. Max shares other insights from the survey.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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