Max Armstrong shares his insight on the importance of farmers reaching out to consumers, and while it sounds like “new” information it comes from a news story he ran across from 30 years ago. But there’s modern information too that Max shares, noting that there’s fictional information about this industry that consumers are “buying.”

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Willie Vogt