Max Armstrong looks at consumer research to understand buyer's opinions. He shares news from a recent survey that showed consumers know the value of protein in the diet. The study, conducted by the United Soybean Board, offers a range of interesting statistics, which Max shares. For example, while 79% eat meat, 65% is open to eating plant-based flexitarian friendly food. Just under half identify as omnivores.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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