Rick Adams is a low-key, matter-of-fact kind of guy. He doesn’t get excited about a lot of things, until you start talking about cows — specifically, his cows.
The dairyman lights up when you tour his barns at Sugar Creek Dairy outside Elkhorn, Wis.
“Look at her. Isn’t she a beautiful animal?” he says admiringly, gazing toward one of 600 prized registered Holstein milkers.
The joyful vibe continues through the calf barn as he patiently explains the genetics and management skills that go into making a high-level registered herd. The cows get the royal treatment here, with back scratchers, breezy fans, sprinklers to ward off heat stress and enough sand to make a beachcomber jealous.
It becomes clear that Adams is in love. With his wife and farm partner, Marleen, of course. She’s been by his side throughout the farm’s journey. But also, these cows. You can see it in his face.
And after decades of building this top-level herd, he seems in no hurry to do anything other than keep managing the cows and the farm that surrounds them, despite his 63 years and a debilitating back surgery some years ago.
Starting from scratch
Maybe the satisfaction comes from how it all started. Adams and his wife both grew up on farms. His family’s farm in Lake Geneva, Wis., wanted to focus on beef and hogs, and not the few dairy cows Adams had been nurturing and studying as a child and then as a young farmer.
So 26 years ago, Adams and his wife partnered with another dairyman to start a herd on 185 bare acres near Elkhorn.
“I had pushed to build a milking parlor, but the land was costly in Lake Geneva,” he recalls. “I was getting frustrated, so I found another site here where we live with a partner who had also split off from his brother. I sold my portion of animals in Lake Geneva and brought 50 cows up here.”
The two dairymen started out with 450 cows to milk, so it was sink or swim for Adams.
“To go from 50 to 450 at the time was a huge step,” he says. “I knew when I left the home farm that I had to be self-reliant; I knew I couldn’t go back. We had to stand on our own two feet.”
Rick Adams got interested in Holsteins as a youngster when a neighbor took the time to teach him “what a top cow looked like.” Photo credit: Mike Wilson
’80s hangover
What were those early days like? Adams came into the partnership with what can only be described as an ’80s hangover. Years ago, his family had gone through a financial crisis, and the lessons lingered.
“My dad was a forward-thinker, but in ’85, the farm crisis hit everybody and our bank started calling in notes,” he recalls. “My brother and I were strong enough to hold on financially, and we ended up transferring some land ownership to us. We found a mediator to help us get through that, and in ’89, we had a great year and turned it around.
“The debts were all paid off, but you don’t want to live through that again,” he says ruefully.
That experience is why the partners both brought in bankers to help set up their partnership. What followed was an explosion of farm growth.
Even as both partners continued work at their family operations, a new dairy farm was rising up on the Wisconsin prairie. Cement trucks got busy with commodity sheds, a new herringbone parlor, bunker silos and a manure storage facility, all springing up in less than a year.
Meanwhile, Adams became the designated herd buyer. He bought a 100-cow herd from a place he trusted farther north and another herd from a southern Illinois farm.
“My partner knew cows, but he trusted me to make those decisions,” he says.
‘We were shocked’
The new dairy ran smoothly for 10 years until 2007 when another upheaval forced Adams to re-imagine his family’s future.