This upcoming Jan. 17-18, hundreds of dairy farmers from throughout Wisconsin, the Midwest and the nation will head to the Monona Terrace in Madison, Wis., for Dairy Strong — a dairy conference and trade show. Dairy farmers who register before Nov. 1 are invited to attend Dairy Strong for free.

Registration is now open at dairystrong.org. To receive two complimentary registrations, you must register before Nov. 1. After Nov. 1, dairies can attend for $150 for two days or $99 for one day.

Here are a few reasons to attend:

• Inspiring keynotes. Dairy Strong will provide farmers and dairy professionals with the opportunity to hear from renowned national speakers. This year, Bud Selig will serve as the opening keynote. He is the former commissioner of Major League Baseball, the former owner of the Milwaukee Brewers and a Milwaukee native. During his tenure, Selig navigated numerous controversies in baseball and will call on his leadership experience to draw parallels to challenges in the dairy community.

KEYNOTE SPEAKER: Bud Selig will serve as the opening keynote speaker for Dairy Strong.

• Valuable connections. No one gets to where they are without relationships. Dairy Strong is where farmers, corporate professionals and representatives from government agencies and universities can come together with a united mission to move the dairy industry forward. Attendees will also have the chance to network with the nation’s leading suppliers on the trade show floor in a relaxed setting. Dairy Strong is an inclusive environment where farms of all sizes and management philosophies can connect with each other and the dairy community.

• Practical sessions. Time off the farm is hard to come by, and the schedule for this January event will be a great use of time. There will be innovative and practical sessions to help farmers improve their dairies, as well as panels focusing on issues related to dairy market access, economics and trade. Enjoy a few days off the farm and return with new ideas and a fresh perspective.

Each dairy that registers before Nov. 1 will get two free passes to Dairy Strong. Transportation and lodging are on your own, but all meals and sessions are included in the passes.

Industry professionals are also invited to attend Dairy Strong. For a full slate of registration options, a schedule and to get updates about Dairy Strong, go to dairystrong.org.

Source: Dairy Business Association