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U.S. distillery market growing, heirloom wheat looks promisingU.S. distillery market growing, heirloom wheat looks promising

Still Austin founders hope to craft a whiskey rich in Texas history.

Shelley E. Huguley

May 22, 2019

4 Min Read
Five varieties of heirloom wheat are planted on Wes Perryman's century-old farm. Perryman is growing varieties that were grown in Texas in 1919: Frisco, Purple Straw, Mediterranean, Knox and Fulcaster. Once harvested, the wheat will be distilled by Still Austin, a whiskey distillery in Austin, Texas.  “The varieties we picked were the ones we knew were grown in Texas,” says Still Austin co-founder Andrew Braunberg. “They are not all varieties we’ll use − we don't know how they will all distill. Some of them are going to be better than others..."Shelley E. Huguley

An expanding market in craft spirits distilleries has the founders of Still Austin looking to Texas producers and century-old wheat varieties to craft a whiskey not only differentiated in taste but rich in Texas flare. 

Still Austin, located in Austin, Texas, is a part of the growing U.S. distillery industry. Five states dominate craft spirits housing 33.7 percent of the distilleries. Texas is ranked fourth among them with 108, behind California with 156, New York, 134, and Washington, 122, according to https://distillerytrail.com. Colorado ranks fifth with 99.


And while craft distilleries have been on the rise in the last 10 years, much like the craft beer breweries of the last two decades, breaking into the still industry is a bit more challenging, says Still Austin co-founder Andrew Braunberg.

“It’s been a little tougher for distillers. One, you can’t home distill, that’s still illegal, and therefore we don’t have a lot of people who’ve got the craft under their belt. It’s been a little slower getting started.

See, Moody, Texas, farmer plants wheat steeped in history

“But the other problem is distilleries, post-prohibition, made a really good product, so you have to find a way to differentiate yourself from the existing guys.”

In 2013, when Braunberg and his partners first began developing Still Austin, they decided to craft originality into their product by sourcing 100 percent of their grains from Texas. “We use mostly white corn for our bourbon and we’ll have a rye in there as well − it’s what you call a flavor grain. But then we’ll also have a little bit of malted barley.”

But the founders, who opened the distillery in 2017, wanted to integrate Texas history into their craft spirits as well. “We were curious what a whiskey might have tasted like in Texas 100 years ago, so we found a USDA agricultural census from 1919,” says Braunberg.

In their investigation, they learned that while Texas has always been a good wheat state, most of the wheat grown 100 years ago was soft winter wheat. “Today, 95 percent of the wheat in Texas is hard wheat and distillers like a soft wheat,” Braunberg notes.


So, the founders began to look at various varieties, some of which had a reputation for being good old distiller’s wheat. “With wheat you can either make a wheated whiskey, or you can make a wheated bourbon. A bourbon has to have the mash bill (the grains that go into that product) of at least 51 percent corn.”

In wheated whiskey, the mash bill is majority wheat. “Going back to those early grains, we're thinking, how could we get some of those old wheats? So, we started playing around with old-style whiskeys and bourbons that might have been available a hundred years ago in Texas and then we found that old census.”

But where to acquire age-old seed was unknown, so Still Austin founders reached out to Texas A&M AgriLife Research’s Russell Sutton, an assistant research scientist, who acquired the seed from the National Small Grains Collection (NSGC) at Aberdeen, Idaho.

See, Photo Gallery: Wes Perryman plants century-old wheat varieties

“The varieties we picked were the ones we knew were grown in Texas,” Braunberg says. “They are not all varieties we’ll use − we don't know how they will all distill. Some of them are going to be better than others, but we thought if Russell can get a hold of them, let’s try them.”

With 30 grams of each variety, Sutton produced enough seed for producer Wes Perryman, to plant a plot on his Moody, Texas, farm. Perryman is growing Frisco, Purple Straw, Mediterranean, Knox and Fulcaster wheat on land his great-great-grandfather worked more than a century ago.

“The Mediterranean and the Purple Straw have good reputations from way back, as giving a good flavor profile, so we are confident those two are going to be winners. But the others, we honestly have no idea,” says Braunberg, who recently saw Perryman’s wheat crop and says it looks really good.

“It’s a good wheat year and he knows what he’s doing.”


Once Perryman’s crop is harvested, Braunberg says they will have enough to distill a small pot to test each of the varieties. “We only need about 200 pounds of each grain to play around with, then we can decide which ones are most attractive to us.”

Distilling whiskey using heirloom wheat has been a long process: four years working with Russell and now growing the varieties with Wes, but Braunberg says while there is still a lot of work to be done, “Right now, everyone is feeling good about the product. We’ve just got to see how it yields off the field and then how it yields off the still.”

In 2017, investments by the U.S. distillery industry increased from $190 million to $590 million, doubling from $299 million in 2015, according to Distillery Trail.


About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife she knows first-hand the ups and downs of farming, the endless decisions that have to be made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such a Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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