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LivestockYear of the Farmer ad makes Super Bowl newsYear of the Farmer ad makes Super Bowl news
• Case IH, Dodge Ram Trucks and a few other collaborators kicked off The Year of the Farmer with the moving Super Bowl ad that simply stole the show.• This year’s audience, estimated at 111 million viewers, lit up blogs, Facebook and twitter with high praise for the ‘farmers’.• With 30 second ads selling for $3.8 million, the price was steep, but the recognition was worth the cost.
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