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Relationships prove to be key in black-eyed pea marketRelationships prove to be key in black-eyed pea market

Dry bean market is built on trust.

Shelley E. Huguley

June 30, 2020

5 Min Read
The black-eyed market relies on relationships -- farmer to contractor and contractor to food industry buyer. Shelley E. Huguley

The dry bean industry depends on relationships— farmer to contractor, and contractor to food industry buyer—to produce and market products.

Unlike most commodities, dry-beans, and other specialty crops, have no futures market or board of trade to facilitate marketing, so markets are built on trust.

(Bobby Redwine, general manager, Texas Best Bean and Seed, Olton, Texas.)

"It's pick up the phone and talk," says Bobby Redwine, general manager, Texas Best Bean and Seed, Olton, Texas.

"It's based on relationships developed over the years," Redwine says. "The buyer wants to know when he orders a load of beans that he's ordering from somebody he's sure is going to deliver quality. I want to be sure the buyer is going to treat me fairly and pay me so I can pay my farmer."

The same holds for farmers, he says.  Since 2000, Redwine has been contracting with Texas black-eyed pea farmers from as far north as Stratford to as far south as Brownfield and selling to the edible bean market from New York to California.

"When I first started selling black-eyes 20 years ago, I had a flower vase I filled with black-eyed peas. I took off to any place I knew would buy them. I would go in, introduce myself, and say I'm here from West Texas looking for a market. I went to Florida and then up the East Coast—anywhere I knew would buy and process edible beans," Redwine recalls. "The customers I developed then, I still have today."

See, Black-eyes pencil out a profit

One is the buyer for Hayes Food Products in Greenville, South Carolina. "When we sat down at his desk, he was like, 'No, really, why are you here?'

"Well, I want to sell you some peas. I didn't hear from him for six months. Then he called me, 'I've still got that container of peas on my desk, and there's still no bugs in it, so I want to buy some.'"

Redwine says they remain good friends. "Over the years, you develop relationships. If you are fair and make a conscious effort to send them the product they asked for, they'll call you again." Redwine sends Hayes 30 to 40 truckloads a year.

Texas Best Bean & Seed cleans, processes, grades and bags the beans at their facility. In the off-season, they custom clean wheat, rye and triticale seed.

"Our beans go to canners and packagers, including Canada, New York, New Jersey," he says. They also sell to GloriaFoods, which provides restaurant menu and food ordering services. "They want the heavier, solid beans because they cook better. The lighter-weight peas go in little packages on the grocery shelf.

"Some buyers want only the very best they can find. Others are willing to take a price deduction, pay less, but take a lesser quality. Obviously, we can't grow all beautiful Grade No. 1s."

Redwine also contracts with the State of Texas to supply black-eyes to the prisons. "In March, they start taking bids and they'll say, 'I want this many loads delivered at this location,' and then you bid on what they're asking for."


Texas Best Bean & Seed delivers 50 truckloads a year to the prison system, which is about 2,200,000 pounds of peas. "They use a lot more pinto beans," Redwine adds.


He says growing a food-grade crop is not easy. "I tell my farmers, you've got to control the things you can, that's with any crop, but with black-eyes, there are specific risks. It's a food product for human consumption, not something for the feed yard, so there's a difference in quality issues."

For buyers displaying products in clear plastic bags on grocery shelves, appearance is crucial. "They want them to be pretty. They don't want them to be stained or full of bug bites, so producers have to be prudent and control those issues they can control.

"If it's raining on a corn patch, it'll still be there when it dries out. With too much rain on black-eyes, they'll stain. But it's that way with any vegetable, food-grade crop. It's a challenge to keep that quality."

Redwine, says the best part of his job is "meeting quality people, the farmers. That's a no brainer. There's a lot of ugly things about it, but you meet so many good people."


Cleto Longoria, left, and Shane Berry, check seed depth while planting black-eyed pea in Hale County, Texas. Berry is growing black-eyes for the first time.

Redwine says the COVID-19 quarantine has hurt many commodities, but it has kept the dry bean industry busy as Americans are cooking at home more and some are panic-purchasing nonperishables, like dry beans. "My buyer from South Carolina told me after the nation shut down that he was working seven days a week. He handles 26 varieties of dry beans."

Redwine's employees have continued to work through the quarantine. While they may process peas for a living, their dining preference is pinto beans, which have been in short supply. "I was buying seed out of California from a friend. We negotiated a price for the planting season. I said I'd take it at that price, but I want 500 pounds of pinto beans on the truck. And he agreed.

"That's the fun part is dealing with the farmer that's your supplier, who are quality people, and with the people you're supplying. You'll find no matter what CNN and Fox news says, there are some great people in this country."



Read more about:

Black eyed Peas

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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