Farm Progress

TPPA hosts annual conference, names Ron Smith Borlaug Award winner

“Regardless of where Ron is located, Texas agriculture looks to him for the reporting of technology, management strategies, regulations and policy implications," says Lacewell.

Shelley E. Huguley, Editor

December 8, 2017

19 Slides

The Texas Plant Protection Association (TPPA) hosted its 29th annual conference, “Weathering Uncertainties in Texas Agriculture through Science, Technology, and Policy,” Dec. 5-6, at Bryon, Texas. More than 300 people attended the sessions, led by about 50 agricultural industry, Texas AgriLife Extension, and Texas AgriLife Research professionals.

 At TPPA's Awards Luncheon, the Norman Borlaug Lifetime Achievement Award was presented to Farm Press Senior Content Director Ron Smith by Dr. Ron Lacewell, association member and Texas A&M AgriLife assistant vice chancellor for federal relations at College Station.

 Lacewell says, the award is the association’s most prestigious. “Regardless of where Ron is located, Texas agriculture looks to him for the reporting of technology, management strategies, regulations and policy implications."

 The award is named for Dr. Norman Borlaug, the agronomist, humanitarian, and Nobel laureate who has been called “Father of the Green Revolution,” “Agriculture’s Greatest Spokesperson,” and “The Man Who Saved a Billion Lives.” Borlaug completed his career as a member of the Texas A&M University staff, serving as a distinguished professor of international agriculture.

 “At a time when the news media is going through tremendous transition, and in many circumstances situations of providing questionable, accurate reporting, Ron Smith and Southwest Farm Press continues its long legacy of providing timely, accurate information for farmers and ranchers throughout the Delta and Southwest," says Blair Fannin TPPA member and media relations and public affairs staffer for Texas A&M AgriLife Communications. "All in all, Ron Smith’s career achievements fulfill the hallmarks associated with the Norman Borlaug Lifetime Achievement Award. I’m sure many a farmer and those throughout the agricultural industry will tip their cap with great gratitude.”

 See Ron Smith awarded TPPA’s most prestigious honor.


About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

Subscribe to receive top agriculture news
Be informed daily with these free e-newsletters

You May Also Like