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4 gifts to give your business family

Family Farm Success: Think beyond material goods for gift giving this holiday season.

Davon Cook, Family business consultant

December 20, 2023

2 Min Read
Wrapped gifts under Christmas tree
Getty Images/Betsie Van der Meer

‘Tis the season of giving. Here’s my list of “gifts to give your business family.” Note that I’m defining ‘business family’ as your farm team, made up of actual family and those you cherish and want to treat like family.

Clarity

What questions are they hoping you will answer? It could be clarity on who’s going to be in charge, reassurance on the farm’s financial footing, certainty on retirement plans. Maybe it’s “what are you going to do about (fill in the blank name of problematic team member)?” Uncertainty can be exhausting and de-energizing.

More change or more stability

What’s your style? Do you tend to like tried and true methods and habits? That may get boring for others. Or do you like to shake things up – maybe you jolt others a bit too often? Then, try to do the opposite this time.

Your team might be excited to experiment with a small trial of a new crop next year. Or they might be relieved to hear you’re not going to switch sprayer brands for the third time. Perhaps the decisions are not as significant as those examples. The idea is to consider how you could vary your pace to accommodate your team.

Gratitude

Heartfelt thanks goes a long way, and should be given often, repeatedly, and in different formats.

I recently started using an app called Three Good Things to record three things I’m grateful for each day. It is a pleasantly simple app with no fee and doesn’t require setting up an account. My answers are often related to a person, which has encouraged me to make sure I actually thanked the person that day!

Related:18 gifts for the farmer on your list

A treat to energize

This relates to the previous gift of gratitude. Many of you are generous with bonuses this time of year, and some have traditions of team parties or events. Good for you! I challenge everybody, and you, to think about how to deliver a special treat this year. Something different, heartfelt, or picked out for individuals.

Random ideas that come to mind to get you started thinking:

  • An extra day off to celebrate their spouse’s or other family member’s birthday

  • Use of the family cabin for a weekend

  • A group trip to a sporting event you don’t usually attend

  • A homemade meal delivered to one employee’s home per month (not in busy season, when meals are more typical)

You get the idea. Showing others you value them re-energizes the team for next year (and doesn’t hurt in a really tight labor market).

What else is on your gift list?

Davon Cook is a family business consultant at Pinion. Reach Davon at [email protected].

The opinions of the author are not necessarily those of Farm Futures or Farm Progress. 

About the Author(s)

Davon Cook

Family business consultant, Pinion

Davon Cook is a family business consultant at Pinion (formerly K Coe Isom). She helps families work well together in the business and navigate transitions in leadership and ownership. She works with farmers and ranchers all day every day and is passionate about production ag. Davon has been specializing in this area since 2012, partnering with Lance Woodbury at Ag Progress and K Coe Isom. She facilitates peer groups covering a range of strategic and technical topics, so she understands the issues producers are managing every day. Her perspective is shaped by spending ten years working in her own family’s cotton business near Lubbock, Texas, and a career spanning the ag value chain from McKinsey to ConAgra to consulting with the Bill & Melinda Gates Foundation throughout Africa. She welcomes comments, questions, and conversation!

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