CropX, a soil sensing and agricultural analytics provider, recently announced the acquisition of New Zealand-based Regen, a provider of cloud-based, precision effluent and irrigation decision support tools. Regen customers now have access to CropX's in-soil data and advanced farm management analytics and automation tools.

"As the shakeout in the digital ag arena heats up, the importance of understanding soil health and what is happening beneath the ground is finally coming into the spotlight," CropX CEO Tomer Tzach said. "This acquisition will help us further build out our on-farm irrigation, effluent and nutrient management product lineup as we lead the market in delivering accurate in-soil insights.

"Continuing our commitment to provide affordable, scalable solutions to help farmers make the best possible decisions to overcome resource limitations, profitability challenges and sustainability demands, the acquisition of Regen strengthens our global network and expands our growing sales footprint."

Additional farm data

With the acquisition of Regen, CropX adds over 130,000 acres under management and more than a decade of in-depth New Zealand farm data to its management platform. Regen has delivered more than 200,000 client recommendations annually based on its in-soil data and user-friendly decision support platform.

In addition to extending its global reach, the acquisition of Regen fortifies CropX's roots in the New Zealand ag community. Developed as part of Landcare Research (a New Zealand Crown Research Institute) and first funded by a group of New Zealand angel investors, CropX has long-standing ties to the region.

Finistere Ventures, an early investor in CropX, supported the acquisition negotiations and will help the company further grow its local presence. Aiming to quickly build its sales and support team, CropX promoted Eitan Dan to the newly created position of New Zealand general manager. Dan previously served as chief operating officer.

"Now part of CropX, the Regen technology solutions, extensive regional sensor network and experience support team will help us deliver the most advanced in-soil data analytics, decision support tools and data-driven irrigation prescriptions to growers as a global in-soil IoT leader," Dan said. "The acquisition combined with our history and deep connections in New Zealand will help us actively cultivate our leadership position in this important region."

Analyzing soil data and integrating it with crop models, satellite imagery and weather forecasts, the CropX farm management platform helps farmers cut crop input costs, increase profitability and ensure sustainability by driving water, fertilizer, energy and labor savings. CropX provides accurate, proprietary soil sensing technology and decision support platforms built by in-house agronomic, data science and software teams.

Expanded footprint

"Aiming to create world-class, technology-based decision support solutions for the agricultural sector, Regen has helped New Zealand farmers tackle the growing complexities of managing modern farm operations over the past decade," Regen CEO Bridgit Hawkins said.

"Farmers need financial and environmental sustainability. Joining CropX, our farmers will be able to get access to its transformational technology and extensive global data network to instantly assess what is happening in their paddocks, so they can make sure their farm operations sustainably manage water, nutrients and leaching."

Effective immediately, Hawkins and the Regen team will join CropX, adding regional on-farm and service model expertise, as well as advanced agronomy, effluent and irrigation management capabilities to support global efforts.

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