Bravo Top Chef finalist and winner of Beat Bobby Flay, chef Carrie Baird, was the guest of honor at a recent “Roast & Toast with Beef. It’s What’s for Dinner.” event where 11 food influencers were taught how to prepare a flawless roast.
During the event, held at the National Cattlemen’s Beef Association Culinary Center, the attending influencers, who are popular with consumers for their food and lifestyle blogs and social media profiles, were not only treated to a hands-on beef roast cooking demonstration by chef Baird, they also learned about beef and wine pairings and enjoyed appetizers from the Beef. It’s What’s For Dinner. recipe collection including:
The evening wrapped up with a family style dinner, allowing for further networking among the influencers and providing time for the influencer team at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, to engage with the influencers and discuss all things beef.
Rounding out the event were four cattle producers who shared their story as beef advocates and gave a personal look into the beef industry.
“Events like “Roast & Toast” present a great opportunity for cattle producers to interact with chefs and influencers and address common misconceptions about the cattle industry,” said Buck Wehrbein, NCBA Federation Division Vice Chairman. “Food influencers are excited to share the high-quality beef they know and love with their large consumer following, but often have questions about where their food comes from. Events like this one help close the knowledge gap and put faces to the farmers and ranchers raising real beef.”