September 20, 2016
Produce Marketing Association’s (PMA) 2016 Fresh Summit Convention & Expo, expected to be the largest Fresh Summit expo ever convenes October 14-16, in Orlando, Florida. Attendees will see the fresh produce and floral industry’s best innovations, and also take part in networking and professional education.
PMA has again organized the event’s content into “communities of interest” designed to help attendees connect to others who share common goals. This year’s communities include science & technology, industry talent, floral, issues leadership and global connections.
This year’s educational programming offers on-trend, up-to-the-minute general session and workshop topics. Expert speakers from around the world will draw from their professional knowledge and experiences to help attendees capitalize on current trends that are shaping the industry’s future. General session topics include innovation, personal branding and PMA’s popular annual State of the Industry. Sixteen workshops will help attendees find solutions to industry challenges including talent, developing effective marketing strategies to increase consumption, demonstrating best food safety practices, using technology to increase transparency and more.
Floral attendees can again look forward to offerings dedicated to their sector this year, including floral-specific workshops, floral buyer roundtables, an industry networking reception, and the largest Floral Pavilion ever on the expo floor.
“Fresh Summit delivers a powerful global experience with a magnitude of resources available under one roof. At the same time, it can also have a community atmosphere that invites people to connect, whatever their interests are," says PMA Fresh Summit Committee Chair Scot Olson, vice president of produce and floral, Grocery Outlet, Inc.
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In addition to community-organized education events, numerous community networking receptions events are also planned.
An Innovation@work area outside of the expo hall, offers a broad range of creative products and services on display. Showcases feature products that fall into the following four categories: Just 4 Kids, On-The-Go, Certified Organic and Floral. Also on display will be Sensory Experience Contest winners and packaging innovations from finalist companies in PMA’s 2016 Impact Award for Excellence in Packaging.
The 2016 Fresh Summit exposition will be the largest exposition to date, with more than 1,100 exhibitors over 300,000 square feet.
Learn more and register for PMA’s 2016 Fresh Summit Convention & Expo at www.pma.com/events/freshsummit.
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