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The complexity in the simplicity of farming. It's up to us to help people understand.

Shelley E. Huguley, Editor

January 2, 2020

2 Min Read
Center, Shannon Pickering, Blue River Technology, visits with Texas Plant Protection Association founder Ray Smith, right, prior to his presentation, as TPPA outgoing President Clark Neely, left, and former TPPA President Gary Schwarzlose take care of last-minute details. Shelley E. Huguley

Happy New Year! I hope your holiday was filled with great conversation, delicious food and some quiet moments. I love the beginning of a new year. There's something invigorating about starting over. Nobody knows that better than farmers. Each year is a new crop. A new season. A new opportunity.

Throughout the fall, I attended several meetings where the topic of artificial intelligence in agriculture was discussed. It's mind-boggling. Literally. At one meeting, autonomous semi-trucks were the topic. Can you imagine driving down the interstate and the 18-wheeler passing you doesn't have a driver? It's a possibility.

The theme at the 31st Texas Plant Protection Association Conference in December was "Artificial Intelligence's Impact on Texas Agriculture." One of the keynote speakers, Shannon Pickering with Blue River Technology, discussed plant identification technology. Blue River, purchased by John Deere, has "see and spray" technology that identifies plants with a computer vision system on the sprayer. Every plant in the field is assessed while at the same time the system determines whether the plant is friend or foe, crop or weed. Once identified, Pickering said, "we can very easily tell the machine when to turn the sprayer on and when to turn it off."

But then Pickering stopped. Looked at the crowd and said, "When I say 'easily,' that's oversimplified. There's a lot of complexity in the ability to spray a weed or a crop in a field when you're running 10 mph. It's mind-boggling when you think about the speed at which these processors run, when they're only looking 3-foot ahead and that computer determines whether it's a weed or not, and then turns on the valve at the right time, depending on boom height and speed of the tractor. All of that has to be figured in because we don't want to spray a 3-foot strip, we want to spray a 3-inch strip. So, there's a lot of complexity in what seems like a simple operation."

See, Smart machines make instant management decisions

hat last sentence made me think about farming. To the outside world, farming probably appears simple. We plant a seed, water it and harvest. Right? Those who don't farm may "very easily" feel the softness of a towel, taste a delicious meal, smell fresh vegetables lightly sautéed in garlic butter and see the smooth leather on their boots. But do they understand the complexity of it? Probably no more than I understood see and spray until Pickering began to explain. And to really "get it" I'm going to have to hear it more than once. But it's a starting point. Maybe the challenge in 2020, is to give those outside of ag a starting point and begin to peel back the layers of simplicity to reveal our industry's complexity. They need to know. But it's up to us to tell. It's 2020. Let's start peeling.

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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