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Launching an autonomy brand

The Around Farm Progress podcast connects with Raven Autonomy to learn more about its OMNi brand; and get insights on how farmers are using driverless tools

Creating an autonomy-based business for agriculture is no easy task, but Raven Autonomy is investing in the market. Recently, the company announced its new brand for autonomy – OMNi. Farm Progress wanted more information, so we caught up with Dominic Walkes, director of strategic initiatives for Raven Autonomy.

He shares insights on the new branding strategy, and talks about the fieldwork done in 2020 in advance of full launches for two major products – the DOT Technology driverless tractor, now known as OMNiPOWER; and AutoCart, the driverless tractor/grain cart system now known as OMNiDRIVE. These tools are now on sale, and farmers are finding interesting ways to put these tools to work. In fact, potential buyers pointed out one key feature Raven had to step up and move to market for 2021, listen to the podcast to learn more.

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The podcast Around Farm Progress goes live online by 3 p.m. Central time each Friday and will engage editors from around the country. You can listen to this week's episode above or subscribe using your favorite podcast service just search "Around Farm Progress" and subscribe so you don't miss an episode.

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