Due to challenges posed by the COVID-19 public health emergency, the upcoming 73rd Alice in Dairyland Finals is facing several significant changes, including date, format and location.

The 73rd Alice in Dairyland Finals will now occur over two days: June 19-20, instead of in May. To maintain appropriate social distancing, those events will be livestreamed for public viewing, including a live question-and-answer session June 19 and the Finale Event June 20, at which the 73rd Alice in Dairyland will be selected.

In March, the Wisconsin Department of Agriculture, Trade and Consumer Protection announced the six top candidates for the 73rd Alice in Dairyland, moving one step closer to the selection of the next Alice. Typically, the next Alice in Dairyland is selected from among the top candidates at the conclusion of the finals in front of a live public audience.

Each year, a different Wisconsin county hosts the Alice in Dairyland Finals. The new hosting schedule is as follows:

More details about the 73rd Alice in Dairyland Finals will be announced in coming weeks.

Alice in Dairyland is a full-time marketing and communications professional serving as Wisconsin’s agricultural ambassador. Alice is employed by DATCP to promote the state’s agricultural industry via media outreach, presentations and attending community events.

Source: DATCP, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.