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Max Armstrong shares a look at a secret word meat-substitute companies like to use.

July 12, 2019

Max Armstrong continues his look at plant-based meat substitutes with information from a restaurant industry expert. A broad trend – a switch to a more vegetable-based diet – may not support these plant-based meat substitutes. One interesting term that these new-tech foods are avoiding? Vegan. Instead, there’s a focus on ‘plant-based.’

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Mindy Ward

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