Max Armstrong reports on the introduction of a new apple – the Cosmic Crisp. First developed in the University of Washington, the company Proprietary Variety Management which markets the apple variety. The company is working with social media influencers to promote the new apple, including promoting the variety as a year-round fruit. Max shares more details on the new apple.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

Photo: Courtesy of the University of Washington