August 7, 2018
A new podcast series on horticulture has a little something for everyone: growers, wholesalers and retailers.
Bridget Behe, professor of horticulture marketing at Michigan State University, shares her work in Connect-2-Consumer’s weekly “Marketing Munchies” podcast.
Behe focuses on branding, merchandising, pricing and guarantees — not only from the retail aspect but for the grower and wholesale side as well. Many of these podcasts include an interview with another horticulture professional to gain more insight on marketing topics in horticulture. Each podcast fits into a five- to 10-minute span. A transcript is included in each post to accompany the podcast.
Some of Behe’s latest podcasts include “Horizontal Merchandising and Pricing,” Episode 24, where she used eye-tracking technology to study left and right placement of plants and price signs in a product display, as well as front vs. back row placement of plants.
In another podcast, “Simple and Complex Displays,” Episode 23, Patricia Huddleston joins Behe to discuss the differences between simple and complex store displays and how their location can be beneficial. To find these two podcasts and other podcasts, visit Connect-2-Consumer.
To join Behe’s email list to receive emails and updates on “Marketing Munchies,” sign up using your email address at Connect-2-Consumer. You can also send questions and comments about the podcasts or the series to Behe at [email protected].
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