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Extension economist encourages growers to be nimble

Justin Benavidez talks about budgeting tools and marketing resources

Shelley E. Huguley, Editor

March 6, 2020

When it comes to marketing the 2020 crop, Texas A&M AgriLife Extension economist Justin Benavidez says growers need to be nimble and prepared. Farm Press visited with Benavidez recently at the Central Plains Ag Conference in Olton, about marketing and budgeting tools, along with online resources for growers. 

"You can't know if you're making a profit if you don't know your costs," Benavidez said.

He also discusses Extension's 2020 Texas Custom Rates Survey and the importance of grower participation. "It takes 10 minutes to complete," he says. The information gathered helps Extension economists tailor their analyses to individual districts if producers participate in the survey, he adds. 

Watch this video to learn more.  

About the Author(s)

Shelley E. Huguley

Editor, Southwest Farm Press

Shelley Huguley has been involved in agriculture for the last 25 years. She began her career in agricultural communications at the Texas Forest Service West Texas Nursery in Lubbock, where she developed and produced the Windbreak Quarterly, a newspaper about windbreak trees and their benefit to wildlife, production agriculture and livestock operations. While with the Forest Service she also served as an information officer and team leader on fires during the 1998 fire season and later produced the Firebrands newsletter that was distributed quarterly throughout Texas to Volunteer Fire Departments. Her most personal involvement in agriculture also came in 1998, when she married the love of her life and cotton farmer Preston Huguley of Olton, Texas. As a farmwife, she knows first-hand the ups and downs of farming, the endless decisions made each season based on “if” it rains, “if” the drought continues, “if” the market holds. She is the bookkeeper for their family farming operation and cherishes moments on the farm such as taking harvest meals to the field or starting a sprinkler in the summer with the whole family lending a hand. Shelley has also freelanced for agricultural companies such as Olton CO-OP Gin, producing the newsletter Cotton Connections while also designing marketing materials to promote the gin. She has published articles in agricultural publications such as Southwest Farm Press while also volunteering her marketing and writing skills to non-profit organizations such as Refuge Services, an equine-assisted therapy group in Lubbock. She and her husband reside in Olton with their three children Breely, Brennon and HalleeKate.

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