Market opportunities come and go throughout the year and being ready for those opportunities is important. Take new crop pricing. With markets where they are today, what are your options? That's the focus of a Farm Progress Live Webinar "New crop pricing countdown: Deciding when and how to price 2021 corn and soybeans."

Set for Feb. 23 at 1 p.m. Central time, Bryce Knorr, long-time market analyst and contributor to Farm Futures will take on this key topic. The online event is free.

"With planting plans falling into place, farmers don't want to let their marketing efforts fall through the cracks," says Knorr. "While much attention has focused on surging old crop prices since harvest, it’s crucial to evaluate profitable new crop opportunities now. We'll look at what you can expect from crop insurance coverage to profit potential with a look at price targets, timing, strategies and potential for weather trouble in 2021."

During the webinar, Knorr will discuss:

Hosted by Farm Progress, the free live event will also allow viewers to ask Bryce questions about key marketing issues for their farms. Knorr leverages decades of experience as a market analyst and writer to produce concise and comprehensive insight into an array of markets important to farmers.

Knorr joined Farm Futures in 1987. A former commodity trading adviser and broker, he worked first-hand to help farmers prepare and execute marketing plans.

Bryce has stepped back from full-time duties at Farm Futures but continues to produce weekly market insights at FarmFutures.com. He also appears as a frequent guest on This Week in Agribusiness and can be heard on radio programs in the Midwest and Canada. And he speaks to commodity groups and provides expertise for academic programs across the country.

Register today to take part in the free webinar.