Farm Progress

Are you chasing good job candidates away?

Candidates say unresponsive potential employers can be a real turnoff.

Bonnie Johnson, Marketing Associate

November 16, 2018

2 Min Read

Think about all the interactions a candidate has with your farm during the recruitment and hiring process. From the job posting, all the way to training and onboarding, the candidate experience is important through each phase. collected information about how job seekers in agriculture are treated and how they perceive they are treated. So, what do they think? And how can we improve the candidate experience?

Key candidate experience themes emerging from the 2018 Candidate Experience Survey analysis included the importance of employer responsiveness, clarity, communication throughout the process, and the opportunity for feedback.

What frustrates candidates

We asked candidates about the most discouraging aspects of the job application process. Employers’ unresponsiveness was cited by the majority of candidates as the most discouraging aspect:

  1. No response from employers

  2. No salary information included in the job posting

  3. Length/complexity of the process

One-third of candidates said they “rarely” or “never” heard back from employers with a confirmation of their application receipt. Nearly 90% of respondents said an organization’s lack of response was likely to impact their decision to apply for future openings with the company. 

Creating a positive experience

Candidates were asked to rank how influential certain factors were in creating a positive interview experience. Results indicate that the candidate experience begins at the start of the hiring process, and for employers, this is when they are creating the job posting. The most influential factor in creating a positive interview was to make sure the “actual job description properly aligns with the job posting.” Does your job posting accurately reflect what the position actually entails, or are you overselling?

  1. Actual job description properly aligns with the job posting

  2. Interviewer asks relevant questions

  3. Employer sets expectations for the post-interview process

The 2018 Candidate Experience Survey asked candidates about the most important information in a job posting, their application activity, company brand perceptions, discouraging aspects of the application process, employer responsiveness, the interview, and more factors influencing the overall candidate experience. Download the full report here:

For an in-depth discussion on candidate experience, including how your organization can evaluate and improve, ask about ordering our “Delivering a Meaningful Candidate Experience” webinar recording.  

Email [email protected] for details.

The opinions of the author are not necessarily those of Farm Futures or Farm Progress.

About the Author(s)

Bonnie Johnson

Marketing Associate,

As Marketing Associate at, Bonnie Johnson works on both internal and external communications, email marketing, company branding and market research projects. Bonnie was raised on a farm in Northeast Iowa and received her undergraduate degree from the University of Northern Iowa and her Masters from Iowa State University. Bonnie has been with since 2010. is a leading online career site and human resource service provider for the agriculture, food, natural resources and biotech industries.

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