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Consider these three aspects that could impact the farm’s future.

Darren Frye, CEO

June 28, 2021

3 Min Read
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What do you first think of when you think about the legacy you hope to pass along to the next generation, when it comes to your farm operation?

Maybe you think of ground that’s been part of the family farm for many generations – that you hope for your children and grandchildren to farm. Or maybe it’s a side business or certain agronomic practices that have become essential to the operation over the years.

Whatever first comes to mind, it’s likely that if you’re a member of the older generation on the farm, you’ve worked for a long time to steward the land and business that you’re part of. You might feel that you’re a part of something bigger than yourself – something that goes beyond you and your hopes, dreams, and desires.

Because the legacy you pass to the next generation is so important, it’s key to plan for all aspects of what that transition will look like. But before you can start making those plans, it’s time to think about what makes up that legacy.

Three aspects

I believe there are three main parts to the legacy of your farm operation. Here’s why each is important.

  1. The business. This might seem obvious, but it needs to be considered because it’s so critical for a smooth transition to the next generation. Is the farm’s business side in order? How is the farm set up in terms of the legal side (as an entity, several entities, etc)? Consider the impact the current business set-up will have when it’s time to transition ownership to the next generation. Will it provide for a smooth transition or create financial difficulties for both the older and younger generation in any way? Also consider whether the farm is fully being run as a business, including using financial statements and other metrics and projections to guide decision-making.

  2. The financials. Speaking of financials, this is a huge part of the farm’s legacy as well. Is the farm’s next generation of leaders currently “in the know” about the farm’s financial position, or are they “in the dark”? It might seem tough to open the books to the next generation if you haven’t done so already, but it’s absolutely critical for them to know exactly what they are getting into. They also should start being part of meetings with lenders and other financial advisors if they haven’t yet. Being able to converse readily with the banker about the operation while using financial terminology is an important skill that the next leader or leaders need to start practicing now. Financial literacy will be key, especially in the next years of farming.

  3. The leadership. The main leader that your farm’s future leader has observed and will likely imitate is you, the current leader. Consider the legacy of farm leadership that you want to provide the next generation. What are the top traits and skills you hope they observe and put into practice? Work to be intentional about how you lead people in the operation. Make a list of ways you can work to guide your future leader to become the best leader they can be. That won’t necessarily mean they lead exactly the same way you do, but you can give them opportunities to practice using their top strengths and natural leadership abilities to develop their own leadership style over time.

Related:10 farm life hacks to get you through your day

Every farm leader has their own unique strengths and areas of the operation that they gravitate toward and want to spend more time in – and many farm leaders say that marketing their crop isn’t their favorite thing to spend time doing.

Related:10 farm life hacks to get you through your day

Our market advisors come alongside and partner with farm leaders as they create marketing plans. Get in touch with the team or get a free, two-week trial of our marketing information service at www.waterstreetconsulting.com

About the Author(s)

Darren Frye

CEO, Water Street Solutions

Darren Frye grew up on an innovative, integrated Illinois farm. He began trading commodities in 1982 and started his first business in 1987, specializing in fertilizer distribution and crop consulting. In 1994 he started a consulting business, Water Street Solutions to help Midwest farmers become more successful through financial analysis, crop insurance, marketing consulting and legacy planning. The mission of Finance First is to get you to look at spreadsheets and see opportunity, to see your business for what it can be, and to help you build your agricultural legacy.

Visit Water Street Solutions

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