Iowa grocery shoppers place a great deal of trust in Iowa farmers, and according to the latest Iowa Farm Bureau survey, large majorities of the state’s residents are confident that Iowa farmers take care of their animals and the environment responsibly.

The news is detailed in the latest Iowa Farm Bureau Food & Farm Index, an annual survey conducted online by Harris Poll on behalf of the Iowa Farm Bureau Federation. The survey sheds light on what Iowa grocery shoppers are putting in their carts, as well as the issues and factors that may influence their choices in the new year.

Iowans trust farmers to care for land and animals
The latest survey of over 500 Iowa grocery shoppers shows nearly 9 in 10 (87%) are confident Iowa farmers are caring for their animals responsibly; with a third (33%) saying they are very confident. 

“This is encouraging news for farmers who look for ways to improve the environments and efficiencies of livestock in their care,” IFBF President Craig Hill says. “There are so many ways farmers raise animals today, and this survey also shows consumers want and expect that flexibility to bring them more choices and nutritional options at the grocery store. 

In fact, 84% of Iowans say it’s important that farmers have the flexibility to use a variety of farming practices to provide them with different choices and price options at the grocery store and over a quarter (27%) say farmer flexibility is very important to them.”

Iowa Farm Animal Care is a unique coalition
Iowans who don’t farm have questions about those who do, so Iowa Farm Bureau, together with the Iowa Pork Producers Association, in cooperation with Iowa State University College of Veterinary Medicine and College of Agriculture and Life Sciences and the Iowa Department of Agriculture and Land Stewardship, launched Iowa Farm Animal Care.

The coalition works to provide voluntary independent professional evaluations, increase awareness of how Iowans care for their animals, and provide additional information and resources about the latest in animal care.

Majority of Iowans confident in farmers
The good news for farming innovation and flexibility is also apparent when it comes to farmers embracing conservation practices that work best for their farms. According to the 2017 survey, over three-fourths (77%) of Iowa grocery shoppers are confident Iowa farmers are caring for the environment responsibly, with 1 in 4 (24%) being very confident. Asked unaided, nearly 7 in 10 (68%) Iowa grocery shoppers say they are confident that Iowa farmers are taking on the challenge of improving water quality and they want to learn more about those efforts. 

For example, hearing how farmers are installing cover crops, wetlands and bioreactors makes over 4 in 5 (84%) more confident that farmers are taking on the challenge of improving water quality, with 33% saying they are much more confident. 

“Progress is happening, and this survey underscores the importance of sharing that information,” Hill says. “Iowans can visit conservationcountsIowa.com to learn more and see for themselves how farmers are managing their most precious resources.”

Source: Iowa Farm Bureau