The first-of-its kind California wine certification and education program, Capstone California, has launched onto the global wine stage during California Wine Month.
Created by Wine Institute’s California Wine Export Program with a team of international wine professionals, Capstone California focuses exclusively on California wine through original content presented in a multi-lingual, multimedia platform available globally to industry professionals and enthusiasts alike.
Capstone California is part of a 10-year, multi-pronged strategy aimed at expanding California wine across international markets. Furthering the knowledge of California wines through a structured learning experience, Capstone California embraces a global audience.
Focusing on four levels of study from novice to expert through a comprehensive curriculum, Capstone California offers authoritative information, interactive and aerial maps of the state’s American Viticulture Areas and other resources for wine study, all readily accessible at www.capstonecalifornia.com.
“California wine makes up 95% of U.S. wine exports and more than 80% of the U.S. wine market, which has generated a significant need to provide a deeper understanding of our wine regions to the world and here at home,” said Robert P. Koch, president and CEO, Wine Institute. “With tremendous detail and collaboration by influential global wine leaders to develop this innovative and rigorous certification program, Capstone California highlights the extensive history, diversity and intricacies that make up the compelling and sought-after characteristics of California wine.”
Depth of knowledge
“Establishing a comprehensive resource for the international wine community, specific to California wine, Capstone California covers everything necessary to become more versed in the unique and accessible options that California offers wine lovers around the world,” said Evan Goldstein, Master Sommelier. “As California wine continues to evolve and experience significant global growth, this comprehensive program provides a depth of knowledge to wine professionals that is greatly needed.”
“Knowing a bit more makes wine so much more enjoyable. Capstone California provides an ideal way of intensifying your enjoyment of California wine,” said Jancis Robinson, Master of Wine.
The program’s extensive archives were curated by Master Sommeliers Evan Goldstein, Tim Gaiser and Wayne Belding, alongside industry leaders Deborah Parker Wong, Randy Caparoso, Sara Schneider, Sara d’Amato, Virginie Boone, Fred Swan and Master of Wine Sandy Block. Many California wineries, along with a team of California wine experts, Master Sommeliers, Masters of Wine, educators and authors and international wine leaders also contributed to Capstone California.
Capstone California has already been previewed in Canada and Europe and will be introduced in Japan, Mexico and the U.K./Ireland in the fall of 2021, followed by China, Hong Kong, Singapore, South Korea and United Arab Emirates throughout 2022.
Capstone California will continue to evolve in coming months, expanding on the compelling features and resources available to participants globally, with an emphasis on building a lifelong approach to mentoring across the international wine community.