Between Little Rock, Ark., and the Mississippi River, Greg Cole, CEO and president of AgHeritage Farm Credit Services, oversees nearly $2 billion of loans to farmers.

So when Cole talks about the importance of PLC or Price Loss Coverage payments to Delta farmers, he knows what he’s talking about.

He discussed farmers’ need for a new farm bill and safety net during a presentation at the Mid-South Agricultural and Environmental Law Conference in Memphis, Tenn.