The University of California's Division of Agriculture and Natural Resources is participating in Giving Tuesday, launching the “You are here. So are we” campaign.

Donations bring the power of UC research in agriculture, natural resources, nutrition, and youth development to local communities to improve the lives of all Californians.

Giving Tuesday is a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide.

Following Thanksgiving and the widely recognized shopping events, Black Friday and Cyber Monday, this year #GivingTuesday is today and kicks off the giving season by inspiring people to give back.

“Wherever you are in California, so are we,” said Glenda Humiston, UC vice president for agriculture and natural resources. “Our programs and research serve our communities— bringing practical, science-based answers to residents across the state.”

Movement growing

#GivingTuesday continues to grow each year as people come together to support and champion the causes they believe in and the communities in which they live.

Donors may designate the UC ANR programs or locations to which they wish to donate. The website http://donate.ucanr.edu contains links to all UC ANR programs, research and extension centers and UCCE offices.

Related:California FFA to hold Giving Tuesday fundraiser

UC ANR anticipates an exciting campaign thanks in part to generous donors, volunteers, staff and board members who have given a total of $35,000 in matching funds—a tremendous incentive to donors across the state who want to double the impact of their gifts.

“UC ANR provides research and outreach in your community—to be a neighbor in times of need,” said Emily Delk, UC ANR director of annual giving and donor stewardship. “And, we can't do this without your help.”

To give gifts and support UC ANR programs and research for a healthier California, visit http://donate.ucanr.edu on Dec. 3. Follow @ucanr and the hashtag #NeighborCA on social media.

To learn more about what UC ANR is doing in your community, visit https://ucanr.edu.

Source: University of California Division of Agriculture and Natural Resources, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.